Local businesses should make sure that the internet knows where they are
Even the best small businesses couldn’t flourish if none of their customer base knew how to reach them.
small business owners
Small businesses and Twitter – a match made in heaven
When it was first released, Twitter may have seemed like a silly idea to a lot of people due to the hyper-protracted forms of communication that are made possible by this system.
Small businesses benefit from a mix of digital and physical advertising
It can be difficult for some companies to strike a balance between a fully-digital marketing push and old-fashioned branding methods.
Small businesses should consider extracurricular marketing options
There are a number of effective ways for small business owners to run a successful marketing campaign without receiving formal training in the art of advertising or public relations.
Avoid fallout from Google algorithm updates
Earlier this year, Google announced one of the largest overhauls to its search algorithms in quite some time.
Addressing common small business fears in social media campaigns
More and more companies are finding that online marketing is a cost-effective way to raise brand awareness.
Search engine basics for small business owners
The internet is quickly becoming the new battleground for businesses, large and small, to succeed or fail upon
Building a customer base in a small community
The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.
Branding products should be about quality, not quantity
The foundation of a functioning economy is the freedom of choice that a variety of products provides. However, researchers have increasingly found that choice is only efficient up to a certain point.
Small businesses can bloom in the summer
Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.