Here’s one fact everyone knows about promotional products: people love them! After all, who doesn’t enjoy a freebie? Thanks to this well-known fact, promotional products are the most cost-effective way to introduce your brand to a large audience. Here are several other incredible (but true!) facts about promotional products: 1. George Washington was a promotional … Read more
The 2019 Pantone Color of the Year is “Living Coral,” a vibrant yet calming color that brings to mind early summer and beach vacations. Already the fashion and interior design industries are finding ways to incorporate this warm, engaging color into their upcoming styles. For those who want their promotional products to be just as … Read more
Exhibiting at trade shows can feel like a big investment, but when you hand out effective promotional product giveaways, potential customers will have your business at the forefront of their minds long after the show. To make the most of your trade show exhibits in 2019, use these highly successful promotional products: 1. Stadium Secure … Read more
The beginning of a new year is the perfect time to reflect on the previous year’s promotional marketing trends and successes. Here’s what we’ve learned from 2018 and how you can incorporate this knowledge into your promotional marketing plan for 2019: Millennials are Marketing to Millennials As of 2017, millennials became the largest generation in … Read more
We could all use a little help staying true to our New Year’s resolutions, so why not inspire your clients and prospects with promotional products that do just that? When your clients and prospects start the New Year, they’ll be ready to tackle their resolutions, and they’ll be thinking of your brand while they succeed! … Read more
The New Year is the perfect time to refresh your company apparel! Making sure your current company apparel is fashion-forward and on-trend has two important benefits. First, your employees will appreciate apparel that’s both comfortable to work in and can be worn outside of the workplace. The more they want to wear your branded apparel, … Read more
Promotional products are an essential aspect of a business’s marketing strategy, but have you ever considered why recipients of promotional products keep them? Everyone enjoys a free giveaway, but knowing exactly what motivates someone to hold onto a promotional product for months or even years can be valuable insight into how to market more effectively … Read more
Logos are a large part of what make promotional products effective marketing. While only 28% of people remember the advertiser from TV, 53% can remember the advertiser on a promotional mug—and what do they remember best? The logo! If you want your logo to stand out to prospects when they receive your promotional products, then … Read more
Although notoriously difficult to market to, millennials love promotional products just as much as every other generation; according to PPAI Research, promotional marketing is considered the most effective advertising channel by all generations. If your business is aiming to engage millennials in particular, the solution may be easier than you expect! Winning Promotional Products With … Read more
Every small business has someone to thank, whether that someone is an employee, client, investor, or business partner. Whomever you would like to thank for helping your small business grow, do it with a promotional product! Show them their direct impact on the success of your business with an appreciation gift that proudly displays your branding. … Read more
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