High-tech promotional flashlights are important branding tools
Many marketing campaigns that involve promotional products attempt to put branding items in the hands of as many customers as possible.
promotional marketing
Small businesses should be sure to frequently review their brands
A brand is a powerful image or idea that guides the way that customers see a company or organization.
Some of the best promotional products are distinctive and original
Promotional products work best when they catch the eye of the right consumer.
Small business marketers still unsure about using the internet
Quite a few small business owners and managers have resolved to take advantage of the many tools the internet offers to companies.
Small business research is made simple with social media tools
One of the most significant advantages that large corporations have over small businesses is their research budgets.
Balance every online marketing move with an offline move
Small business marketers are quick to jump at any opportunity to reach customers and raise awareness online.
Small business marketing could be improved by using QR codes
One of the most difficult challenges that small business marketers face today is the rapid pace at which consumers are adopting new technology.
Maximizing small business marketing contact with customers
Brand awareness is a difficult resource to cultivate.
Small business marketers need to know their limits
With the internet in place as the new proving ground for small businesses and marketers, it may seem as if anyone can join the fray.
Promotional mugs stay with customers for a long time
Marketing, especially for small businesses, is at its best when it allows companies to quietly raise awareness of a product or service.