Small businesses marketing magic can trump that of large companies

The prospect of competing with national corporations and their massive advertising budgets can seem daunting for small business owners.

High-tech promotional flashlights are important branding tools

Many marketing campaigns that involve promotional products attempt to put branding items in the hands of as many customers as possible.

Small businesses should be sure to frequently review their brands

A brand is a powerful image or idea that guides the way that customers see a company or organization.

Some of the best promotional products are distinctive and original

Promotional products work best when they catch the eye of the right consumer.

Small business marketers still unsure about using the internet

Quite a few small business owners and managers have resolved to take advantage of the many tools the internet offers to companies.

Small business research is made simple with social media tools

One of the most significant advantages that large corporations have over small businesses is their research budgets.

Balance every online marketing move with an offline move

Small business marketers are quick to jump at any opportunity to reach customers and raise awareness online.

Small business marketing could be improved by using QR codes

One of the most difficult challenges that small business marketers face today is the rapid pace at which consumers are adopting new technology.

Small business marketers need to know their limits

With the internet in place as the new proving ground for small businesses and marketers, it may seem as if anyone can join the fray.

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