The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.
Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more
According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds … Read more
The results of a survey conducted by Forrester reveal that marketing budgets are up nearly seven percent for businesses.
When searching for practical promotional products to hand out at trade shows and to employees, companies may want to opt for personalized pens.