With only 140 characters for every tweet, Twitter seems to be an unlikely platform for an effective social media marketing campaign.
Many social networking websites provide benefits for small businesses.
One of the most significant advantages that large corporations have over small businesses is their research budgets.
In addition to Facebook, Twitter, LinkedIn, MySpace and Google+, there is a new breed of social media websites and services that should be of great interest to small businesses.
With so many options available, social media marketing can be a difficult enterprise for small businesses.
Brand awareness is a difficult resource to cultivate.
A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.