Avoid fallout from Google algorithm updates
Earlier this year, Google announced one of the largest overhauls to its search algorithms in quite some time.
Business Solutions & Marketing Ideas
Looking for advice on how to market your business and brand? Get the best tips and advice on attracting new business, motivating staff and rewarding your loyal customers.
The importance of history for small business marketing
The internet and its wealth of information have a curious effect on modern consumers.
Taking lessons from Facebook and other social media platforms
According to an AT&T survey conducted earlier this year, 41 percent of small businesses have a Facebook page.
Optimizing a small business’ blogs for small businesses
A blog is an excellent forum for a small business to generate leads, connect with customers and improve search engine results.
Understanding the difference between inbound and outbound marketing
Small businesses often thrive or fail in relation to the time and money saved on promoting brand awareness.
Addressing common small business fears in social media campaigns
More and more companies are finding that online marketing is a cost-effective way to raise brand awareness.
How small businesses can use Facebook to connect to customers
It is important for small businesses to make a strong connection with consumers in a way that extends beyond the basic transaction.
Search engine basics for small business owners
The internet is quickly becoming the new battleground for businesses, large and small, to succeed or fail upon
Free samples are excellent brand ambassadors for small businesses
Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.
Customer feedback and reviews can enhance a service and improve a brand
A survey by EcoConsultancy.com found that 70 percent of consumers trust reviews by other consumers more than descriptions of products or services generated by companies themselves. To make sure that customers are satisfied and writing positive reviews, companies can aim to gauge their customers’ satisfaction through surveys and other means of communication. Branding campaigns that … Read more