How to Make Your Promotional Marketing Win the Hearts of Millennials

marketing to millennials

Although notoriously difficult to market to, millennials love promotional products just as much as every other generation; according to PPAI Research, promotional marketing is considered the most effective advertising channel by all generations. If your business is aiming to engage millennials in particular, the solution may be easier than you expect!

Winning Promotional Products

With enough creativity, any promotional product can be a hit, but the below are guaranteed winners when marketing to millennials:

Sunglasses: Sunglasses never go out of style, and you can never have too many. Wayfarer-style sunglasses in particular have been popular for the last few years, but millennials tend to be drawn to fresh designs, so bold colors and unique accents can go further than a particular style.

Power Banks: Millennial or not, we can all relate to the crushing feeling of our phones dying just when we need them most. With a power bank, your prospects can charge on the go without any worries, and with your logo prominently displayed on the side, they’ll know exactly who to thank for that peace of mind.

T-Shirts: Never underestimate the power of a soft, quality t-shirt! Millennials are fashion-conscious and as we explained with the sunglasses, are drawn to the unique. While designer t-shirts are certainly popular, many millennials will sacrifice the designer name in favor of a comfy t-shirt with an original design, especially if they feel strongly about your brand’s message.

Be Authentic

Your brand’s message does not have to be grandiose to capture the attention of your millennial audience. When marketing to millennials, brand personality goes a long way to securing their trust. Be genuine when expressing your business’s ideals and retire lengthy sales pitches and cold calls. Handing out free promotional products with no strings attached is a better way of winning millennial hearts than aggressive marketing. Trust us, they’ll want to research your brand on their own time after they receive a freebie!

Let Myron help you plan the next steps for your successful promotional marketing plan. With our expansive catalog of high quality and affordable promotional products, you’ll be able to successfully market to your target audience from any generation!

Say “Thank You” with Promotional Products

employee appreciation gifts

Every small business has someone to thank, whether that someone is an employee, client, investor, or business partner. Whomever you would like to thank for helping your small business grow, do it with a promotional product! Show them their direct impact on the success of your business with an appreciation gift that proudly displays your branding. Consider any of the following promotional thank you gifts:

3-Color Pen with Stylus

A quality pen at a low, affordable price point, the 3-Color Pen with Stylus is the perfect appreciation gift for a large group of people, such as all your employees. With three ink colors and a universal touch-screen compatible stylus tip, it’s the only pen they’ll ever need!

Econo Corkscrew and Bottle Opener

The Econo Corkscrew and Bottle Opener is a complete bar and kitchen tool set with a stainless steel corkscrew, bottle opener, and foil blade. Offering the perfect backdrop for your imprint, it comes in three striking colors: bold red, sleek black, or unique semi-transparent turquoise. This classic gift alone is a great way to express your gratitude, and for someone whom you’re particularly grateful, you can pair it with their favorite wine or bubbly!

Denim Wireless Charger with Bluetooth Speaker

This stylish, wireless charger has a secret: it’s also a Bluetooth speaker! Compact and minimalist, it fits discreetly on any desk, while packing a ton of power and volume. Ideal for office parties or at-home use, this charger and speaker combo guarantees your full-color imprint will be in the spotlight frequently!

For more employee and customer appreciation gift ideas, visit the Myron blog or explore our huge catalog of promotional products. With a 100% satisfaction guarantee, Myron ensures that you receive the highest quality products at the best possible price point.

Holiday Employee Gift Guide

Employees are the driving force behind any business, so show your appreciation for all that they do with personalized promotional gifts for the holidays! Branded holiday employee gifts are not only a kind gesture, but they can also encourage a team-oriented atmosphere and pride in the business. This year, we have compiled a complete holiday employee gift guide to help make corporate gifting easy, allowing you to enjoy the holiday season and focus on what really matters: your connection with your employees!

Cozy and Bright

Something to keep you cozy is always a welcome gift during the cold months! Your employees can keep Jack Frost at bay this season with any of the following gifts:

Gildan Adult Heavy Blend Hooded Sweatshirt: What’s better than staying cozy all winter long? Being able to stay cozy at work regardless of dress codes thanks to a company imprinted sweatshirt! Stylish, fleece-knit, and available with multiple screen printing options, employees will adore this comfy sweatshirt.

Port & Company Core Fleece Pullover Hooded Sweatshirt: Want to outfit your employees in company colors? Well you can with this sweatshirt! Available in over 40 rich colors, this hoodie is thick, durable, and the perfect canvas for your company logo!

Personalized Econo Sweatshirt Blanket: What could be cozier than a blanket? Your employees will be wearing this soft, sweatshirt-material blanket at sporting events, campfires, and special evenings with family.   

Drink and Be Merry

There’s no better way to enjoy the holidays than to curl up with your favorite drink! Whether at home or at work, your employees can enjoy a taste of the holidays with custom drinkware.

12 Oz. The Spooner Custom Oval Mug: Stir up some holiday cheer with this playful yet practical mug and spoon combo! The Spooner is perfect for coffee, tea, soup, or cereal.

14 Oz. Moscow Mule Barrel Mug: The Moscow Mule is an iconic winter cocktail thanks to its spicy ginger flavor that warms you up from the inside out! This attractive double-wall copper-plated mug with barrel design makes for stunning holiday drinkware. A recipe for the cocktail is included with the mug, but the mug suitable for any cold drink, making it a great option for year-round use!

16 Oz. Tuscany Thermos & Tumbler Gift Set: This two-piece gift is already perfectly packaged and ready to give! The matching thermos and tumbler are insulated stainless steel and come with soft faux-leather sleeves with your custom imprint.

‘Tis the Season for Tech

Technology and accessories are always a hit during the holidays. Get your employees something to improve their time at work or that they wouldn’t buy for themselves like any of the following customizable employee gifts:

Bluetooth Earbuds with Case: These high-end bluetooth earbuds have on-wire controls for volumes, songs, and calls, as well as a built-in microphone and can hold their charge for two hours of continuous use. Complete with a usb charger, the earbuds are presented in a slim carrying case with your company logo.

Folding Bluetooth Keyboard: Ideal for frequent meetings or remote work on the go, this folding bluetooth keyboard is wireless and triple-folds for maximum convenience and space-saving. Thanks to its bluetooth technology, it can connect to any device as far as 32 feet away, making it a great tool for presentations.

All Day Computer Briefcase: If you really want to wow your employees this holiday, gift them the trendy and colorful All Day Computer Briefcase. Its internal padded laptop pocket fits laptops up to 15”, while multiple internal and external pockets neatly store everything else your employees need for work.

Holiday Getaway

Recently, employers have started offering extra paid vacation days for the holidays in lieu of a physical gift, allowing their employees to make the most of their holidays. Whether or not your business is following suit, you can still help your employees enjoy their holiday travels in other ways.

Tuscany Duo-Textured Luggage Tag: This luggage tag is ideal for large offices or for combining with other travel-themed gifts to create your own employee gift set! Wherever your employees spend the holidays, they can take your brand with them.

Cordoba Journal Book: While traveling, your employees can keep everything all in one place with the Cordoba Journal Book. It has pockets for cards, a mesh photo ID window, a pen loop, and 100 sheets of white lined paper for memos, appointments, holiday shopping lists, and other travel notes.

Molise Leather Weekender Bag: Send your employees off on holiday vacation in style with this luxurious leather weekender bag. Extra large and crafted from soft, genuine lamb leather, this bag is durable, stylish, and the perfect carry-on. Your laser-engraved imprint will always remind your employees of your well-wishes while they travel.

Make your corporate holiday shopping simple this year with Myron! Our 100% satisfaction guarantee ensures you’ll find and create the perfect holiday employee gifts, while our stellar customer service assists you every step of the way.

5 Best Promotional Products for Fall Into Winter

Fall Promotional Products

As the seasons change, so too should your promotional products! Keep your brand at the forefront of your leads’ minds all year long with items they can also use through the cold months. Below we have listed five of the best fall promotional products that will keep your leads warm and happy until Spring with your brand name right there with them:

1. 20 Oz. Hollywood Tumbler

Sleek and striking with its stainless steel build, the 20 oz. Hollywood Tumbler will be the constant companion to all its recipients this fall and winter. Your leads can take the comfort of a hot cup of tea, coffee, or cocoa with them no matter where they go! Meanwhile, your logo will be on prominent display all day long.

2. Fold Up Tote Blanket

With the fall season comes football, campfires, and cozy movie nights! Whether your leads and employees can be found in the stadiums, outdoors, or in their living room on the weekends, they can take the Fold Up Tote Blanket with them anywhere! With your imprint on the side, they and all their friends will know who to thank for keeping them comfy.

3. 3-Piece Cold Weather Set with Full Color Imprint

Why settle for one fall promotional product when you can get a set of three with full color imprints in one easy step? The 3-Piece Cold Weather Set comes with a hat, scarf, gloves with conductive fingertips for touchscreen use, and an accessory bag. Display your logo on the hat and scarf in full, vibrant color!

4. Port & Company Core Fleece Pullover Hooded Sweatshirt

No matter the weather, the Port Authority Fleece Pullover Sweatshirt is a fall and winter staple. Made with air jet yarn, this sweatshirt is soft and touchable, but won’t pill, ensuring it lasts all season long! You can choose from 43 colors and three different locations for your imprint, so you can create stylish yet effective branding that your leads are sure to appreciate.

5. Daytripper Gift Set

Wherever your leads travel this season, make sure they always have some warm soup or beverages at the ready with the Daytripper Gift Set. The set includes two stainless steel travel mugs and one 25 Oz. stainless steel Thermo-Go bottle complete with your screen-printed imprint. The set comes packaged in a convenient non-personalized carrying case.

Trust Myron to keep your brand on top with promotional products for every time of year!  

Small Businesses, Big Marketing: Your Promotional Guide to Small Business Saturday 2018

Small Business Saturday is November 24th this year, and small businesses all over the country are gearing up for a busy month of preparations, marketing, and special event planning. If your business is doing the same, then this is the guide for you!

What is Small Business Saturday?

Small Business Saturday is a special day devoted to supporting small businesses everywhere that drive the US economy and give character to our local communities. Established in 2010, it has since grown exponentially; Small Business Saturday is recognized in all 50 states with over 7,200 participating individuals and organizations as of 2017. On last year’s Small Business Saturday, approximately 108 million consumers reported shopping and/or dining at an independently-owned business in their community, which is estimated to have generated about $12 million!

How to Participate

The first step to participating in a successful Small Business Saturday in your community is to generate hype! Once you build awareness, you might be surprised by how positively your community responds. Partner with other small businesses in the area for cross-promoting purposes and to create broader appeal for consumers. With several businesses working together, you can also schedule special events, such as a live music performance, to bring the community together and draw interest from neighboring communities as well. Don’t forget to advertise through social media, email campaigns, and fliers to help champion the cause for shopping locally!

Promotional Marketing

If you aren’t marketing with promotional products already, Small Business Saturday is the perfect time to start! To create anticipation for the event, give away small promotional products that display your business name, the event name and date, and a social media event page if applicable. You can give these away with every purchase, offer them at the register, or pass them out to passerbys and other businesses.

On Small Business Saturday, make use of promotional products to draw people into your business or as raffle giveaways. If you are partnering with other businesses, you could collaborate by creating punch cards for every participant to give out to potential customers. With every participating business they visit, the customers get closer to winning an event-specific prize, such as a t-shirt or hoodie. Alternatively, you could host your own giveaway, entering every customer after purchase into a raffle for a promotional product. This is also an excellent way to get customer emails for future marketing campaigns and promotions!

Promotional Product Inspiration

Here are some recommendations for Small Business Saturday promotional products:

Our Favorite Categories

Small Business Saturday

Color Band Bluetooth Speaker | Poly-Clean Sport Bottle | Celena Stylus Soft Touch Promo Pleaser Pen

Trending Small Business Saturday

Hamar Ringbinder Notebook | Water Bottle with Bluetooth Speaker | Honeycomb Mesh Shopping Tote BagSmall Business Saturday SalePower Bank Charger with Digital Display | Moscow Mule Gift Set | Insulated Bottle – Colored Imprint

Small Giveaways

Small Business Saturday

Jolie Promo PenArden Soft Touch Promo Pleaser Pen | Paloma Stylus Tip Promo Pleaser Pen

Multifunction Fidget SpinnerBrooklands Keychain | Whistle Keychain

Promotional Sticky Notepad | Spiral Notebook | Rosemont Personalized Notepad

Giveaways with Purchase

Custom Econo Enviro Shopper Tote | Non-Woven Avenue Shopper Tote BagMatte Laminated Non-Woven Horizontal Shopper Tote

Promotional Sun Fun SunglassesPromotional Earbuds | Fidget Spinner

Prize Giveaways

Tritan Super Grip Bottle | Grip N Go Bold Tumbler | Vivid Tumbler

Port & Company Essential T-Shirt with Pocket | Gildan Unisex Heavy Cotton T-Shirt | Gildan Heavy Cotton Long Sleeve T-Shirt

Cross-Promotional Giveaways

Promotional Multicolor Desk Pad | 2019 Journey Through America Desk Calendar | Custom Photo Calendar with Banner Ad

Gildan DryBlend Crewneck SweatshirtSport Tek Super Heavyweight Full-Zip HoodiePort & Company Essential T-Shirt with Pocket | Grid Cap 

 

Myron is a family-owned company that has been supporting the marketing efforts of small businesses for 67 years. Our high quality promotional products have a 100% satisfaction guarantee, so your purchase with us is entirely risk-free. We’ll always put your small business first!

 

Color Psychology in Promotional Marketing: What Colors Mean to Your Leads

color psychology

If you’ve heard of color psychology in promotional marketing, you’ve probably heard vague sentiments such as “yellow is a happy color” and “blue is calming.” Not only are these sentiments misleading (Is every color other than yellow an “unhappy” color?), but they are also far too simplistic to make use of in your promotional marketing plan. So do color choices matter?

The short answer is yes, colors do matter. Figuring out what colors mean to your leads, however, is more complex than assigning feelings to certain colors. Here’s what to keep in mind when choosing colors for your promotional products:

Personal Preference Plays a Big Role

Not everyone perceives color in the same ways. We each have personal preferences and biases, and we come from different cultural contexts. Colors are too dependent on personal experiences to be universally linked to a specific emotion.

…But Branding with Colors is Still Important

Although you can’t expect to evoke a particular emotion with a single color, you can influence the general perception of your brand. Studies show that 90% of initial judgments of a product are based on color alone! What people are most concerned with isn’t necessarily how a color makes them feel, but how well the color “fits” the brand. For that reason, you’ll often see color trends in logos across a particular industry.

People Love Recognizable Branding

Regardless of what colors you choose to represent your brand, you should always aim to keep those colors consistent across your promotional products! Leads prefer branding that is easily recognizable, and having different colors for every promotional product is confusing and can muddy your marketing. Pick a color palette and stick to it!

Now that you know a little more about color psychology in promotional marketing, you’re ready to explore  Myron’s catalog for the products that best represent your brand! With hundreds of quality products in a wide array of colors with custom imprinting, you’ll be sure to find the perfect promotional products that speak to your leads.

The Power of the Pen: 3 Signatures That Changed the Course of History

Promotional pens

A simple signature can mean so much. Maybe you’re signing a dinner receipt at the end of a first date with the person who will be your lifelong partner or maybe your signature is one that will help drive the course of history. Either way, it’s amazing to see what power a pen can deliver. See what just three signatures have accomplished throughout history:

1. Thomas McKean

thomas mckean signature

Most everyone is familiar with John Hancock, thanks to his prominent and ornate signature on the Declaration of Independence, but fewer people are familiar with Thomas McKean. McKean was the final Continental Congress delegate to sign the Declaration of Independence and the foremost advocate for American independence in Delaware. Were it not for him and his urging to Caesar Rodney, another Delaware delegate, Delaware would have voted against independence from Britain.

2. Abraham Lincoln

Abraham Lincoln Emancipation Proclamation

The Emancipation Proclamation, next to the Declaration of Independence, is the most important document in American history. President Lincoln’s signature on this document marked the beginning of the end of slavery throughout all of the United States, changing the federal legal status of 3.5 million enslaved African Americans. It also shifted the North’s goals for the Civil War; unification was just one priority, and the end of slavery was now the second. This signature is so important that today just one of the 48 authentic, signed Proclamations has sold for an astonishing $3.7 million!

3. Rosa Parks

Rosa Parks

On December 1, 1955, Rosa Parks signed “Rosa L. Parks” on the police report that documented her arrest after she refused to give up her seat on a city bus to a white passenger. Although she wouldn’t know it as she signed, her act of defiance and subsequent arrest would be the impetus for the Montgomery Bus Boycott, through which Martin Luther King Jr. emerged as one of history’s most prominent civil rights advocate. The Civil Rights movement owes much to Rosa Parks, and the original police report that has her signature is now held at the National Archives at Atlanta in Morrow, Georgia.
The next time you purchase promotional pens, make sure you’re buying the right ones; you never know how a single pen signature can change history. Visit our pen buying guide to learn which pen is right for your needs.

How to Build the Perfect Promotional Gift Box

promotional gift box

Promotional gift boxes are a great way to show your appreciation to important clients or employees. Besides showing some extra consideration to the recipients, gift boxes show off your brand’s personality and creativity. If you’re not sure where to start, we have a few simple tips to inspire you!

1. Think of Your Brand’s Personality

Consider what promotional products speak to your brand. If your business deals in paper goods, a high quality pen makes more sense as a gift than a stylus or earbuds do. Conversely, if you’re an online or a tech business, a stylus or earbuds make perfect sense!

2. Choose Products that Complement Each Other

Once you’ve nailed down your brand’s personality, make sure the items that suit your business work together in a gift box. For example, pens, notebooks, planners, or other desk items together create a cohesive message. A gym bag, sports bottle, and towel also follow a similar theme. If you don’t want a strong theme like the office or gym examples, work more loosely with items that have a similar mood. Consider a younger, relaxed vibe by combining sunglasses and earbuds or a bluetooth speaker.

3. Know Your Budget

When creating a gift box, there’s no reason to go over the top. One benefit of a promotional gift box is to create the same effect of giving away an expensive item without actually having to spend a lot of money. Figuring out the right combination of items, whether it’s a whole set of affordable desk items or two higher priced items, is more important than how much you spent on creating the box!

4. Personalize It

While the items in the gift box are imprinted with your brand, you should also consider how to personalize it for the recipient. You might include one item that’s personalized with their name, but an even simpler solution is to include a handwritten card. You’ll be surprised how much a small note will help your brand stand out in memory to anyone who receives this gift box!

5. Presentation Matters

Keep the packaging in mind! Presentation is half the battle when it comes to making a memorable promotional gift box. Make sure to arrange the items in an appealing fashion, and then consider an attractive box or even a customized gift box. For a 2-in-1 solution, make your “box” a bag! For bigger gifts, pick a duffel or gym bag, and for smaller gifts, choose a tote bag or a reusable shopping bag. You can even use a small cooler if it suits your business’s personality- be creative!

For more tips and an expansive catalogue of customizable promotional products, visit Myron. With a 100% satisfaction guarantee, you’ll be able to find the perfect items to make an incredible promotional gift box for your business!

8 Easy Ways to Enhance Your Promotional Products

enhance promotional products

1. Know Your Audience

Before you purchase your promotional products, make sure you’re in touch with who your main demographic is. While it may be tempting to go for the trendiest item, not every trendy item will connect with your audience. For example, a water bottle with a built-in bluetooth speaker may be a hit for a 20-something gym buff, but will likely have less appeal for an audience that consists of people 60 and over. For the highest impact, always make sure you have your audience in mind.

2. Logo or No-Go?

You might assume having a prominent business logo is key for promotional products, but that’s not always so! If you’re giving a gift to a long-time client, it may be better to give them something personalized with their name, while your business’s logo takes a backseat. You might consider a classy, executive pen or personalized drinkware like a copper moscow mule set. Not only will this be a much more heartfelt gift, but the recipient will be more likely to use it and tell others who gave it to them!

3. Creative Imprints

Another reason to forgo having your logo front and center is to instead feature a witty, original slogan. This works especially well for t-shirts and reusable grocery bags. Not everyone will be comfortable wearing a large company logo, but if you minimize the size of the logo and make a slogan the focus (think Nike’s incredibly popular “Just Do It!” or go the punny route, e.g. “My Weekend is Booked!” for a bookseller), your promotional apparel will be more wearable and eye-catching.

4. Boost Your Social Media

If your business has a strong social media presence, or you’re looking to grow your presence, prominently display your accounts on your promotional products under your logo. Keeping people in touch with your brand over social media is another effective way to build familiarity, so why not combine both marketing techniques with no extra effort!

5. Use Your Social Media

Your promotional products can work for your social media, and your social media can work for your promotional products! Social media giveaways are great ways to build engagement with your followers. For maximum engagement, consider doing giveaways no more often than once a month and with higher-ticket items like sweatshirts, an activity tracker wristband, or a quality tote bag.  

6. Find the Perfect Pair

Promotional products always have a higher impact when they come in twos! Pens and notebooks are always a winning pair, or consider other themes like a gym bag and a sports bottle or sunglasses and a cooler. You can even give away two matching mugs for the recipient to share with a cup of coffee with a loved one, or so that they can give away one of the mugs to a friend, further spreading awareness of your brand with no extra work for you!

7. Make It Last

According to research done by PPAI, as many as 81% of people keep promotional products for over a year, and 18% of overall recipients hold onto promotional products for over 11 years! With this is mind, it might be more strategic to have promotional products that can hold up for at least a couple years such as drinkware or pens, rather than something that has a limited lifespan like T-shirt. Even those who don’t treasure promotional products so dearly don’t often throw them out; PPAI also reports that 80% of those who don’t keep their promotional products give them away instead of throwing them out. It’s important to make sure your promotional products last!

8. Choices, choices, choices

When at a trade show or when offering a reward for a referral, try offering multiple choices for your leads to pick from. This will encourage them to choose something they’ll actually make use of and hold onto for much longer than they might have otherwise. Don’t feel pressured to have a whole library of different products! Two or three choices is plenty and won’t risk overwhelming your potential clients or you!

For more tips and an expansive catalogue of customizable promotional products, visit Myron. With a 100% satisfaction guarantee, we are sure to have the right products for your business!

 

Promote Employee Health & Wellness in Your Workplace

 

Whether you’re a manager trying to embrace a “whole person” philosophy of coaching and mentoring your reports, a business owner striving for a healthier workforce or an HR leader looking for ways to make employee wellness a reality, you’ve probably wondered about the most effective, practical, and affordable ways to promote health and wellbeing in your office.

While some companies get lucky with exercise-obsessed, health-conscious employees (plus the resources to include gym memberships, fitness reimbursement, and other generous employee wellness investments in their benefits package), most organizations are trying to find ways to promote wellness without breaking the bank. Through our work with a wide range of clients at Myron, we have discovered some practical ways to use cultural factors, employee encouragement, thoughtful promotional products and other small investments to drive workplace wellness.

Below you’ll find our four favorite ideas for promoting wellness in the office, and all the tips, tricks, and promotional product recommendations you need to make these strategies a reality.

1. Help Employees Remember to Stay Healthy

If you’re working to encourage health and wellness in your workplace, there’s an all-too-common practice that you’ll want to eliminate from your company: employees skipping or forgetting medications, foregoing exercise, or losing track of personal wellness because of the demands of the workday.

You can address the simple problem of employees forgetting or de-prioritizing their health by gifting items like a wellness journal or a branded pill box to send a clear message that you want employees to prioritize their health on a daily basis.

Encourage managers to feature these items on their own desks and give their teams a short talk about the importance of daily health and wellness practices. You could even offer employees the chance to sign up for an optional e-mail alert each day, reminding them to take their medications, do some stretching, or participate in daily health practices that are important to them.

Problem: Employees de-prioritize exercise and personal care due to workday demands.
Solution: Daily health reminders and managerial examples.

2. Keep Your Team Properly Fueled & Hydrated

No matter what steps employees take in their personal lives to stay healthy, their wellness, fitness, and job performance will all suffer if they’re not eating healthily and drinking plenty of water throughout the workday.

If you see your employees yawning frequently or complaining about headaches and indigestion, or if a quick glance around the desks in your office reveals plenty of junk food and coffee or soda but little to no healthy foods or water, you may have a problem with nutrition and hydration in your workplace.

One way to address this head on is to use whatever resources you have to increase employee’s access to drinking water and healthy snacks throughout your office. If you’re already investing in snacks and food for employees, use that money for the healthiest options possible. If any parts of your office space lack convenient access to cool, drinkable water, or if your water cooler is perpetually running low, make the changes necessary so that everyone stays hydrated.

Nutrition and hydration are also another key area where managers can lead by example. If your employees see you carrying a branded water bottle to meetings, ordering healthy foods for team or client meals, and choosing healthier snacks throughout your workday, they will start to see nutrition and hydration as a key part of how you do business.

Problem: Employees aren’t staying properly hydrated or eating healthily.
Solution: Healthy food, ample drinking water and branded water bottles provided by the company.

3. Encourage Person-Powered Commuting

Every day, the vast majority of American workers have one thing in common: they commute. And while the word “commute” may carry negative connotations of sitting miserably in traffic or jockeying for position in a crowded bus or subway, it can also represent a key opportunity for exercise.

The members of your team who are currently choosing to bike, walk, or run to work each day are key influencers in your office: if you can celebrate their healthy choices and make it easier for others to follow suit, you will increase the overall wellness of your organization.

One popular program to encourage commuting by bike or foot is to offer a monthly reimbursement for those commuters. You could also celebrate their accomplishments in your regular e-mails or all-hands meetings, maybe even by playfully framing the impressive mileage your cyclists, walkers, and runners are accumulating (“this quarter, Marcus completed the equivalent of the Tour de France!”, “by the end of the year, Sharon will have walked the length of the entire Pacific Crest Trail!”).

Person-powered commuters often face genuine safety risks when they must commute in the dark, which can sometimes be inevitable, especially in winter months, so one way to encourage this practice is to give custom reflective safety items as gifts to cyclists, walkers, and runners in your office.

Problem: Employees can’t find time to get exercise.
Solution: Bike and foot commuters recognized, encouraged and equipped.

4. Create a Culture of Exercise

While everyone at your company will have their own personal preferences for fitness activities, it is possible to create a culture in which a passion for exercise and all of the benefits it brings to personal wellness is shared by your entire team.

If you have team members who share a love of working out, running, rock climbing, spin class, or any other fitness activity, you could encourage them to schedule syncs or one-on-ones at the gym. If your building features showers, you could start offering a towel service and supplying toiletries to make it more convenient for your employees to clean up after a pre-work or midday work out.

You could also create a channel on your internal chat program for employees to discuss fitness, encourage each other towards goals, and invite one another to exercise together. At meetings or in company-wide e-mails, you can celebrate and congratulate employees who meet personal fitness goals or who enter races, walks, or fun runs (maybe you could even offer to reimburse their entry fees or make contributions to the charities their races support).

Finally, if you’re going to invest in branded apparel for your company, consider choosing something more athletic and workout-friendly than the generic company sweatshirt or fleece. Giving your workforce branded athletic apparel that they can wear out on runs or workouts will send a clear message that you support their health, and it may also provide some free publicity as other health-conscious people in your community take note and wonder what it would be like to work for someone who invests in their employees’ health and wellness.

Problem: Fitness is not an employee priority, or employees can’t fit their workouts into their workdays.
Solution: Individual fitness goals supported and celebrated. Group fitness opportunities encouraged.

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