Business gifts benefit employees and employers alike

A business gift or corporate personalized product has many varied uses. An elegant promotional pen inscribed with a company’s name makes a phenomenal gift to commemorate a milestone for employees. Personalized electronics can be given to workers who are ending their time with a business after years of service. According to a survey released by the Incentive Research Foundation (IRF), business gifts are also incredibly effective at motivating employees to give projects their full effort.

The IRF compared the use of corporate gifts to that of cash prize incentives. Many companies find that certain sales goals or levels of productivity are more consistently achieved when a workforce has a tangible benefit to look forward to. The survey began on the premise that the average cash incentive is around triple that of merchandise or gift cards. The results show that merchandise in the form of business gifts or personalized items often cost an average of only $206, while gift cards have an average price tag of $240.

This research is important because it highlights the tangible value of physical gifts and promotional products. Companies can save money by investing in merchandise and personalized items for hard-working employees – to the tune of almost $400. Rather than feeling as if they lost out on the deal, workers can pride themselves on the receipt of an elegant business gift that has been personalized by the company to which they have given so many hours and so much effort.

The top four occasions to reward staff with personalized gifts

Companies, especially small businesses, often function best when they operate like a close-knit family. Bringing workers together is as simple as marking special occasions by rewarding individual workers or an entire workforce with a personalized memento from the company. Here are the top four times to celebrate hard work with a personalized business gift.

1. Individual milestones
They will vary depending upon the nature of a business, but certain lengths of employment deserve recognition by employers. For some companies, the completion of a training program might warrant something as simple as a personalized key chain. At other offices, 2, 5, or 10 years of work are significant accomplishments and deserve a personalized pen or portfolio that features the company’s logo.

2. Team Accomplishments
In retail settings, the holidays can be a brutal time of year. Small businesses can reward their staff for making it through another season with a useful and stylish USB drive keyring or other business gift. Different companies might find their crunch time at the end of every month or after the completion of a major account. Managers would do well to reward the workers who made these efforts possible with personalized products that recognize both the individual and team contributions.

3. Departures
A present at the end of a long period of service to a company rewards the worker to whom it is given. However, it also demonstrates to current employees that their efforts are worthwhile and that they’ll be rewarded themselves one day, should they continue on at the organization. Because of how rare these departures might be, high-end personalized gifts might be appropriate. Companies could consider personalized cocktail sets, computer cases, or a handsome watch.

4. Company milestones
When a business makes it for five, 10 or several dozen years, its workforce should be thanked. Companies that endure can thank their entire staff for years of hard work with many gifts at once, including personalized pens, promotional calendars and logo gadgets, that commemorate the anniversary.

Recent graduates attracted via promotional products

With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released the results of a survey that bolsters this claim.

When asked about their hiring practices, 55 percent of representatives from human resources departments stated that branded products given as gifts to prospective employees made a positive impact. This is especially the case when the products were distributed at job fairs or career events.

The choice of which products to give away was also a matter of inquiry for the survey. Fifty five percent of companies responded that they used promotional pens to raise awareness at events targeting recent graduates. Items with logos, such as t-shirts and calendars, were distributed by 41 percent of respondents.

ASI also reports that some of the most successful promotional gifts for raising awareness of a company among this group were tech items. These includes branded smartphone cases, logo USB drives and other electronic gadgets.

Using promotional item giveaways to show employee appreciation

Promotional products can not only be used to show customer appreciation, but employee recognition as well. Whether it’s a personalized mug or a logo USB drive, a promotional item giveaway can be the perfect method to motivate workers and mark company milestones.

Employees are most appreciative of supervisors and managers who recognize that they have a life outside of their job. Offering promotional items, such as products that can be used outside of the office, is an ideal way to show workers that the company cares.

Managers who want to go the extra mile to express gratitude can include a personalized message on the items they give to their employees as well. In fact, adding a customized note can show to an individual that they are appreciated in the workplace, according to HR World, a human resources information site.

To keep up with employee morale and motivation, companies can begin a customer appreciation program. Not only will this provide a reason for promotional item giveaways, but it will remind managers to show gratitude to their employees throughout the year. Promotional products can be used to benefit the workplace and improve client relations as well.

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