Whether you are the manager of a small business or the owner of an international corporation, one of your critical prerogatives should be taking care of and recognizing the employees that are responsible for day-to-day operations. After all, without these intrepid workers any industry would be unable to function. Such professionals include anyone from mailroom workers to financial executives. April is national Employee Appreciation Month, and there is no better time to distribute promotional products to employees who deserve recognition.
Though promotional advertising can be a great way to make employees feel validated, you have to make sure that business gifts are professional, practical and of superior quality. If you are giving out these items during the month of April, keep the following tips in mind to secure the maximum return on investment.
Provide inspirational messages along with recognition
It’s important to recognize employees for a job well done, but promotional products should be emblazoned with motivational messages to remind workers that hard work is rewarded accordingly. For example, a slogan like “A penny saved is a penny earned,” can be written on custom coffee mugs distributed to the accounting department. These practical items can be used to hold pens, calculators or other office supplies, and may be seen by many employees if placed in a public location. This way, a person looking for some motivation will receive inspiration while remembering a company logo or brand image.
Organize a promotional giveaway to officially recognize employees
Managers can take a page from the book of tradeshow giveaways and organize such an event right in the office. Essentially, this is the chance for long-term employees to be recognized by their friends and colleagues for dedication and resilience. These events do not have to be lengthy or take away from valuable free time – as a supervisor, you can dedicate a half-hour to the presentation of executive gifts.
Quality over quantity
Items that are given to employees should always be of superior quality when compared to other promotional products. Since staff members have dedicated so much of their time to your company, the least you can do is give them something that they will be proud to showcase. For example, personalized leather briefcases or laptop cases are perfect for both men and women and can be a classy, functional business gift.
If these simple tips are combined during Employee Appreciation Month, any business may experience increased productivity as a result of happy, satisfied workers.