Although it is not an easy fact to face, a lot of people put on a bit of weight over the holiday season. Typically, gyms experience a surge in popularity during the months of January to March, so why not capitalize on this fitness trend with exercise-themed promotional products?
A gym holds great potential for a promotional message or brand logo to be seen by many people. A promotional water bottle left out in the open is sure to be seen by anyone working at a nearby machine, while a duffel bag used to hold sneakers and gloves serves a similar purpose. Promotional pens can even include a message like “get healthy this year” and can be used to keep track of weight loss and workout statistics.
While there is no guarantee that a person will make it through the initial few months and buy a full membership, there is always the possibility that a promotional product will be passed on to a friend or left out in the gym. Exercise-oriented promotional items are a cost-effective way to support a brand during the first few months of the year.