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Capitalize on the increasing popularity of rugby with promotional products

Capitalize on the increasing popularity of rugby with promotional products

It is always a good idea to incorporate a sporting theme into a promotional marketing campaign, but sometimes it can be hard to transfer the international appeal of a sport like rugby to businesses in the United States. However, recent turnout at rugby events shows the increasing popularity of this very physical game.

For example, the USA Sevens international rugby tournament was just held in Las Vegas and attracted a crowd of over 60,000 during the three-day event. “Our entire organization is ecstatic with the fans’ reception of our event in Las Vegas,” said Jonathan First, president of USA Sevens, according to the Sacramento Bee.

This domestic success can be targeted by a promotional marketing strategy. There are dozens of local teams in the United States whose logo or at least team colors can be incorporated into promotional items like a custom coffee mug or wall calendar. Stress relievers, such as stress balls and foam flyers, are also a good choice as they will be in constant use and tie in well with the sports theme.

By incorporating the sport of rugby into their business gifts, a company provides a unique way to display a brand image.

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