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Take advantage of Employee Appreciation Month with quality promotional products

One of your critical perogatives should be taking care of and recognizing the employees that are responsible for day-to-day operations.

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Calendars – a creative marketing idea for small businesses

The holiday season is approaching, which means that many events (both commercial and non-commercial) are sure to dot the schedules of everyone involved in business.

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Top 5 Ways to Prepare for Small Business Saturday

Small Business Saturday was designed to give the “Main Street” stores a chance to cash in on the incredible shopping opportunity that follows Thanksgiving. Black Friday promotions have long heralded the launch of the holiday shopping season and given major retailers a chance to put their best offers of the season out to the public […]

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Making consumers passionate about a brand

There are certain brands, such as Apple, Starbucks and Google, that inspire loyalty among their customer bases.

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The top 5 gifts for teachers at graduation

The end of the school year has arrived, and graduating students aren’t the only ones who deserve gifts. A personalized present is an excellent way to say “thank you” to the people who provided the education that graduation celebrates. It’s also a respectful first step for those nervous about asking for a letter of recommendation! […]

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The top four occasions to reward staff with personalized gifts

Companies, especially small businesses, often function best when they operate like a close-knit family. Bringing workers together is as simple as marking special occasions by rewarding individual workers or an entire workforce with a personalized memento from the company. Here are the top four times to celebrate hard work with a personalized business gift. 1. […]

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Recent graduates attracted via promotional products

With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released […]

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Building a customer base in a small community

The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.

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Small businesses can bloom in the summer

Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.

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The subtle marketing of the 21st century

While the options for promoting a brand or company seem more plentiful than ever, it’s important to take a step back and consider the actual atmosphere of advertising in 2011. Peter DeLegge of Marketing Today reminds us of a few sobering facts. Consumers will see attempts at brand marketing hundreds of times in a day, […]

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