Avoid fallout from Google algorithm updates
Earlier this year, Google announced one of the largest overhauls to its search algorithms in quite some time.
small businesses
The importance of history for small business marketing
The internet and its wealth of information have a curious effect on modern consumers.
Taking lessons from Facebook and other social media platforms
According to an AT&T survey conducted earlier this year, 41 percent of small businesses have a Facebook page.
Optimizing a small business’ blogs for small businesses
A blog is an excellent forum for a small business to generate leads, connect with customers and improve search engine results.
Addressing common small business fears in social media campaigns
More and more companies are finding that online marketing is a cost-effective way to raise brand awareness.
How small businesses can use Facebook to connect to customers
It is important for small businesses to make a strong connection with consumers in a way that extends beyond the basic transaction.
Free samples are excellent brand ambassadors for small businesses
Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.
America’s top five promotional product markets
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.
Social media involves more than Facebook and Twitter
A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.
Using mobile devices is the next step in small business marketing
The era of the smartphone has arrived, and small businesses would do well to take advantage of this trend.