Your brand is the essential puzzle piece that makes people recognize, relate to, and want to do business with your company. The characteristics that make up your brand combine to create a brand personality. Similar to how human characteristics give us all individual personalities, it’s what makes your brand unique. But what’s the real importance … Read more
Cumulatively, companies spend years of brainstorming, hours of overtime in the office, and exercise plenty of persistence to get products or services from the idea stage to the consumer. They then spend a significant percentage of their revenue toward advertising those products. With so much at stake, it’s crucial to understand the value of marketing … Read more
When promoting your next big event, making a bold statement gets people talking about it and, ultimately, drives attendance. Using branded apparel not only serves as the ideal avenue for making a statement while you promote your next event, but it also raises brand awareness for your entire company. Did you know that, when asked, … Read more
The world we live in is becoming greener by the second. Companies today are trying their best to lower their carbon footprint. Governments are offering incentives and tax breaks for using sustainable energy sources. Making eco-friendly decisions in your company not only protects the environment but also demonstrates good business sense. When you’re trying to … Read more
Spring is around the corner which means warmer weather, second-quarter motivation, and, perhaps most importantly, trade shows. Trade shows make up a multi-billion dollar industry, and the majority of trade show attendees visit these shows with high intent to learn about the latest and greatest news, products, and services available. To capture some success from this … Read more
Feedback isn’t just a nice suggestion here or there – it’s a secret weapon that can strengthen your company’s culture so that it’s built to last. The best workplaces thrive on continuous feedback. Open communication enhances performance, builds employee engagement, fosters professional growth, and helps you avoid conflict on the job before it even happens. … Read more
So many marketing standards have changed in the digital age and, sometimes, it feels challenging to keep up. Marketing trends like TikTok video content and gamification ushered in new norms, yet one tried-and-true strategy remains as relevant as ever – personalized pens. Companies in all industries use personalized pens as promotional tactics in different ways, … Read more
Let’s first answer the question: Why should you focus on employee engagement? Well, increases in revenue, better collaboration, less employee burnout, and higher productivity are all rewards that your company can experience when you do. The new year is an ideal opportunity to implement new initiatives and get your employee engagement plan going strong. Start … Read more
If you’re an event coordinator, you’re likely accustomed to the familiar stress that comes with planning the next big happening. You already know that being a corporate event coordinator is an important job that involves arranging several different components to work in harmony but comes with some level of unpredictability. Understandably, these unknowns may cause … Read more
When Q4 rolls around and holiday music starts blaring across the radio, it’s a good time to update your promotional product strategy. Choosing high-quality promotional apparel for the winter, whether it’s for yourself, your employees, or your customers, can leave a huge impact and ensure maximal visibility for your business. Here’s what you should know … Read more
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