4 small business trends for 2015

Check out these four small-business trends that could change everything in 2015. 

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Make the most of last-minute Christmas shoppers

The last-minute shopping rush is a great opportunity to get into the black before the year ends.

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Can loyalty programs help retain customers?

If you’ve been looking to take your small business to the next step, establishing a rewards program for your customers can make them clients for life.

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4 ways to make employees and customers love National Thank You Month

If you think your brand could use a bit of a public relations boost, take advantage of these four tips for National Thank You Month.

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Do you know your trade show timeline?

Trade shows are a great opportunity to expand your brand’s reach and network with other professionals in your field.

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Celebrate the Rockefeller Center tree lighting with an in-store party

You don’t have to be in Rockefeller Center to have your own Christmas kickoff party.

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Improve employee retention with giveaways and connections

Instead of trying to replace the employees that leave, have you considered retaining the top talent you already have?

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Tap into young adult shoppers with smart social media marketing

If you want to target the growing population of young adult shoppers, you’ll need to adapt to the new pressures of how social media has changed the traditional brand-consumer relationship.

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Why tangible products are key to marketing success

Digital marketing has become the gold standard in recent years, but as several experts point out, promotional giveaways that get a concrete representation of your brand into the hands of your customers can be more impactful than you realize.

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Why you need to keep your employees happy

Think of employee happiness as an investment into increased production – the more your workers feel like they’re wanted and noticed by higher ups, the harder they’re likely to work.

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