Small businesses and social media need to be precisely aligned
If the value of different social media platforms is to be judged by the time and effort that companies need to put into them, Twitter must surely be worth a fortune.
Small business owners: Strategically distinguish your local business from large chains
As a small business owner you might feel discouraged if all of your efforts don’t succeed in deterring potential customers from turning to big chains. As a result, small business marketing can at times feel like treading water.
Small business marketing and SEO
One of the most important parts of marketing for any company, regardless of size, is visibility in the public sphere.
Using television for small business marketing
Marketing a small business can be tough , especially when a local company’s budget and reputation are compared to the budgets and brand recognition that large corporations have to work with.
Using social networking for small business marketing
It can be difficult to compete with large national chains when it comes to advertising, mostly because of a major difference in funding.
Taking advantage of viral information sharing for small business marketing
“Going viral” is a term used in information sharing that describes a story, blog post, video or any other kind of information that is spread very quickly in a short period of time.
Small business marketers should keep up with the 2012 branding trends
The books have yet to close on 2011, but it seems as if analysts are already finished with that year and moving on to the next.
Small business marketing can be greatly helped by publishing ebooks
There are a number of ways for small businesses to market themselves to customers, but the best are those that demonstrate the expertise with which they operate in a given industry.
Small business marketing needs to adapt to limited mail services
For a long time, marketing has relied on the postal service.
Small business marketing tips for mobile devices
Companies that have limited marketing budgets can find the best returns on their investments when they operate in areas that see the most traffic from consumers.