Small businesses can aggressively pursue direct marketing

The most powerful trends in the marketing and advertising world today are all focused on being non-invasive and unobtrusive.

Small businesses should create SEO campaigns with an eye toward competition

Traditional advertising is rapidly being replaced with online marketing and internet search engineering.

Spread the branding word quickly by appealing to influencers

One of the biggest breakthroughs in advertising and marketing that’s occurred in recent years is the understanding of how people share innovation.

Creating a response scheme for small business marketing

Small business owners often have to navigate the murky waters of marketing in order to increase their customer bases.

Customer relationship management software can benefit small businesses

For all the marketing tactics and new social media platforms that help companies reach out to customers, sometimes what organizations need is simply the right software to keep everything organized. Small businesses that want to keep track of their customers and get some sense of the market that they operate in should consider CRM software. … Read more

Small businesses should consider optimizing websites for tablet PCs

The digital revolution that has been building for the past few decades is continuing, and more and more consumers are adopting the latest technology to find products, services, local businesses and information about companies.

Small business marketing strategies must all include a call to action

In many ways, raising awareness of a brand or company isn’t the most difficult part of marketing a small business.

Small business logos require some thought and design

One of the most effective ways for small businesses to market themselves is by adopting a striking and memorable logo.

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