The most important day for promotional products
Perhaps the most influential day for promotional products is the first Friday in March – Employee Appreciation Day.
Make promotional items collectible to maximize profits
A small business can make promotional products part of a collection, tempting clients to come back for more.
Small businesses can learn from other promotional products
Everyone likes to save a few hard-earned dollars, and clever promotional marketing can save both the customer and the entrepreneur money.
PPAI 2012 showcases new innovations in the promotional product industry
The Promotional Products Association International recently held its annual expo in Las Vegas.
Learn from other other organizations’ mistakes with promotional products
Some companies have jumped on the promotional product bandwagon without giving a second thought to the possible ramifications of their promotions.
Grouping promotional items together
By making a customer feel unique, a small business can hope for a large return on investment.
Capitalizing on the technology craze with promotional products
Small business owners can exploit technological progress to their advantage.
Giving out promotional products to those waiting in line
Small business owners should view wait marketing as the ideal way to reach out to an unusual target demographic.
Taking advantage of March Madness with promotional products
A small business can be sure to enjoy great visibility with basketball-themed promotional products.
The advantage of functional, multi-use promotional products
The more that a promotional product can do, the greater the likelihood that the product will be used in an everyday situation.