WordPress Plug-in Strategy

by Guest Blogger Karl Walinskas

Hurrah! Open Source
Software! We love it!

Really? I’m not a tech genius nor do I play one on TV, but
all the hype about how easy WordPress and other comparable stuff makes your
life easy is overstated, at best. My latest escapade into herding cats is
trying to manage the zillion plug-ins I have running on my site all by myself.
Just shoot me, but delegating is for me.

Plug-in Bonanza

I’ve developed a website that has plug-ins, those small bolt
on attachments all created by various authors and updated at different times,
coming out of the you know where! I have plug-ins for…

  • affiliate ad listings
  • similar blog posts
  • social media buttons
  • shopping carts
  • SEO
  • form generation
  • spam avoidance
  • popups
  • columns

That’s just to list a few. As you in the web development
world poke at me now, you already know what this does to speed of my site. No
worries! I can fix that as well with…

MORE PLUGINS!

They all work in harmony and are as much on the same page as
the Hatfields and the McCoys, fighting for domination on my site server! Hey
web developers, look at this…

GIVE US BACK MICROSOFT FRONT PAGE!

Give me software that isn’t limitless in options and the chance
for error and the gray hairs would have never figuratively appeared in the
first place.

The Outsourcing Revelation

This whole thing made me figure out that my cat herding is a
foolish activity. I’m good at assisting companies with their sales, getting
natural traffic to small business web pages, at making cool videos for service
firms, and creating LinkedIn profiles that draw attention. I am a mess at web
coding, design, and solving technology. And frankly, even the stuff I am fairly
good at, like writing my own web copy, can use work and takes me too freaking
long to do!

A cloud descends upon
me as I figure out the solution
:

OUTSOURCE ALL THE STUFF I CAN NOT DO VERY, VERY WELL!

Have you come to this realization yet? Keep doing what
you’re doing DIY guy, and you will when you realize the kid whose diapers you
changed yesterday can kick your butt and steal your lunch money today, and you
didn’t even notice that growth spurt.

Need help creatively marketing your company image on
YouTube? Find somebody who knows the process who can help with the video
creation, editing and submission
(Hey, I know one). Can’t ever find time to
get those social
media profiles
doing anything but occupying space? Find a gal or guy who is
immersed in that stuff and get ‘er done. You get the picture.

So now, I am actively getting bids on copy writing, new site
design using a tweaked WordPress theme that has all the stuff that I plug-in to
it now (like little acupuncture needles I tell ya), logo and ad design, and
I’ll come up with a lot more before it’s all said and done.

Now I just need to get back to rewiring my crawl space
without any electrical training. It will save me money. I promise.

SO WHAT ARE YOU DOING
FOR YOUR SMALL BUSINESS THAT YOU SHOULDN’T BE DOING? TELL ME ABOUT YOUR PLUGIN
PROBLEMS.

*****************

Author’s Box

Why did Inc.com seek expert opinion from Karl Walinskas on
the greatest use of Skype for Small Business? Because he provides superior Video
Marketing for small business owners
using Skype Video Interviews. Karl also
assists white collar professionals leverage LinkedIn
for business
and put business growth on legal steroids via Virtual Mastermind groups.
He operates Smart Company Growthand
has been published on business growth and communications in magazines and top
blogs for the past decade, and is author of Getting Connected Through
Exceptional Leadership
.

Summary

WordPress makes it very effortless to expand the capability
of your blog or website using plug-ins. Before you try to navigate the wacky
world of WordPress plug-ins and go it alone, it may be time to take stock of
what you are great at and what you can outsource, or else you may just drive
yourself bonkers.

Keywords

WordPress, wordpress plug-ins, plug-ins, outsourcing, web
design, plug-in management

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