Get the best tips and advice on how to use promotional products for your business: attract new customers, thank your best clients and keep your staff motivated.
Now that the summer is in full-gear, businesses should explore items their consumers could use while spending time in the sun. Companies could opt for traditional items like plastic flying discs or sunglasses, but those who want to further distinguish themselves may want to consider the following.
Whether your business is situated near a tourist trap or favorite spot for summer travelers, there are a variety of ways to attract these potential customers to your brand.
Looking to create a food drive that really delivers? Hunger-relief leaders and loyal volunteers share their best tips so you can put them to work for your organization.
Life, liberty and the pursuit of happiness – our nation was founded on these core elements, which influence everything from how we interact with our fellow man to the way we run our corporations.
Fusion marketing and guerilla marketing are terms that can often come up in discussions about marketing mixes, but you may not know how they can apply to your business. These are methods of spreading brand awareness that go beyond traditional tactics.
A company’s logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald’s golden arches, Google’s multi-colored letters and the sprawling cursive on Coca-Cola products.
As your planning this summer’s hit parties, consider the endless possibilities to incorporate custom promotional products into the celebrations for party favors. These will be gifts that attendees can hold on to forever as a reminder of the fun times you shared. Three classic summer party types are family reunions, graduation parties and neighborhood or block gatherings.
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available or how to tie them in with already established marketing practices.
In a world where social media marketing is king, promotional products may seem old school to some business owners. Though the advertising medium has been around much longer than Facebook or Twitter, it is an extremely valuable and effective way to spread a brand name.
To drive revenues up, sales teams must be motivated to put in the necessary effort. If the sales department has seemed lackluster lately, it’s time to use specific tactics to revitalize their focus and dedication.
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