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The Ides of March are a great opportunity to hand out Shakespearean business gifts

The Ides of March are a great opportunity to hand out Shakespearean business gifts

Julius Caesar was the one of the most important emperors of Rome, and his assassination was immortalized by William Shakespeare in his 1599 play. The legacy of this man will be celebrated forever, and a promotional advertising strategy can use the yearly anniversary of his death to give out Shakespearean-themed promotional items. A corporation that projects an awareness of classical literature may experience increased business from impressed customers.

Potential clients will love a small business that is considered to be culturally aware, and nothing is more classic than Shakespeare. Executive gifts like promotional pens can feature a clever quote from one of his many plays, and then be distributed at a local theater or cultural events. Classical examples of his work like Romeo and Juliet should be used, rather than more obscure plays like the Merry Wives of Windsor.

If possible, a company should gear a promotional giveaway around March 15th, otherwise known as the Ides of March, the exact date of Caesar’s death. This simple Shakespearean shout-out can be the launching point of a marketing strategy.

This March, any corporation can use promotional products to target the renowned works of William Shakespeare.

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