Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand. The summer presents unique opportunities for companies to expand their profile, as Small Business Branding reports. Markets that go untapped in the winter months include vacation spots, local tours, agricultural operations and outdoor markets.
The summer also allows businesses to take advantage of lower staffing costs, as many college and high school students look for seasonal jobs that will expand their resumes and allow them to earn some spending money. Business owners can spread the word about their organizations by employing students to hand out fliers or work the booth at promotional events.
The biggest advantage that the summer months offer small businesses is the sheer number of people who are out and about. And this perk doesn't just apply to places with a healthy tourist trade. Potential customers will be walking around and enjoying the outdoors in most areas of the country, which presents organizations with the opportunity to market themselves via outdoor signage and promotional product giveaways.