Organizations that learn how to use the likes of photo-sharing site Instagram and the blurb-ridden Twitter could have a fun and easy way to promote product, advertise events and announce promotional giveaways.
Companies will have to find ways to adapt their services not just to the digital world, but also to the handheld screen.
As businesses proceed into 2014, more and more of them are going to start getting social.
As consumers slowly come out of their turkey-induced comas, they are probably feeling rested and ready to tackle their holiday gift lists.
There are many social networks that small business owners think of as reliable marketing tools.
While promotional giveaways will always be popular and effective for generating brand awareness, small businesses always have to capitalize on new digital outlets like Instagram to stay competitive in an increasingly crowded marketplace.
In order to run promotional giveaways on Facebook, small business owners would have to create apps for their pages, but that requirement has recently been abolished
Small business owners have to combine many disparate elements to create successful social media marketing campaigns.
In order to successfully execute a social media marketing strategy, small business owners have to be careful to avoid common mistakes.
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