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Why Personalized Marketing is Essential for Small Businesses  

Personalized marketing is the ultimate form of targeted marketing. It is used by companies to deliver tailored messages to customers to make them feel special. In fact, customers now expect their buying journey to be personalized and are more likely to shop at a retailer that knows their buying history. Personalized marketing can make all the difference for your small business and we have some secrets that won’t break the bank.

Connect with your customers

Even in the digital age, old school marketing techniques still prove to be effective. Write handwritten thank you notes or make phone calls to customers. Small interactions like this will increase your customers brand loyalty and your credibility.

Identify and Develop Your Buyer Personas

This is essential when targeting a specific customer base. Gather as much information as you can about your customers. Focusing your buyer personas will help you target your ideal customer and allow you to personalize their buying journey which in turn will increase your sales.

Personalized Promotional Products

One of the best promotional products that literally lets you put your brand in your customer’s hands are pens. This is an inexpensive yet effective way to build brand awareness. In addition, giving away other swag like tech products, drinkware or t-shirts is a great way to kick off a new media campaign, gain new followers and increase your email marketing list.

No matter what business you’re in, it is essential that you make customers feel like their buying journey is personalized. It will increase your ROI and guarantee that your customers keep coming back.


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