Small Business Saturday is a day dedicated to supporting small businesses across the country. Here are some interesting facts about this movement that will help you understand why you should take part and shop for the cause.
American Express founded Small Business Saturday on 2010 as a way to help support local businesses that create jobs, boost the economy and preserve neighborhoods across the country.
Small Business Saturday falls between Black Friday and Cyber Monday in order to encourage shoppers to support their local businesses during the peak shopping season.
Thanks to the efforts of millions of consumers, the National Federation of Independent Business, American Express and others; Small Business Saturday has become a nationwide event.
In 2011 the U.S. Senate officially recognized Small Business Saturday, in order to “encourage consumers to shop locally and to increase awareness of the value of locally owned small businesses and the impact of locally owned small businesses on the economy of the United States.”
This is not surprising as small business are an important driving force behind the economy and responsible for generating 65 percent of net jobs in the last 17 years.
According to a study by the American Booksellers Association, when you shop local more than 50% of the money you spend stays in the community. Think about this the next time you’re planning on driving out to a superstore just to save a few dollars. Instead, make an appointment to visit your neighborhood store & shop local this November 30th.
For more information about Small Business Saturday & the Shop Small Movement visit the American Express site.
For more small businesses news & marketing resources, visit our blog.