Though the 2013 season just ended with the Boston Red Sox taking home the World Series title, many franchises already looking forward to next year. For instance, the Los Angeles Dodgers have already announced their 2014 schedule of promotional giveaways and special events.
The Dodgers plan to distribute a wide range of promotional items, including bobbleheads, jerseys and sweatshirts. The team will give these products away throughout the 2014 season to ensure that fans regularly attend games. This strategy should ensure that supporters are regularly at the stadium to cheer for their favorite team.
The Dodgers’ foresight to schedule their giveaways well in advance of the season is something that small business owners should replicate. Marketing events shouldn’t be planned haphazardly or done on the fly – they need to be carefully organized.
Companies leaders should schedule their giveaways months ahead of time to ensure that they have sufficient time to make necessary preparations, such as ordering promotional marketing products and advertising the events to ensure that customers attend. A bit of planning can go a long way toward ensuring that a special gathering is successful.