Soccer’s top professional league is about to start a new season. The Barclays Premier League’s 2013/2014 season will begin on August 17, and fans can hardly wait for the day to finally arrive. The league attracts top talent from all over the world, making it extremely competitive and endlessly entertaining for spectators.
This may not seem like a huge deal in the United States, but soccer’s popularity is steadily growing. According to Fox News, ESPN ratings data shows that viewership of the European Championship nearly doubled between 2008 and 2012, an impressive growth rate for any sport.
As with other professional sports, small business owners can capitalize on the the BPL’s popularity by tying their marketing campaigns to teams through unique promotional products. Companies can distribute gifts that are decorated with team colors so customers associate establishments with their favorite clubs.
However, entrepreneurs must take precautions to avoid copyright infringement. Team names and logos cannot be used on advertisements unless a company is already an official sponsor. Fortunately, promotional items with team colors should be sufficient for attracting soccer fans. This ensures that small business owners can capitalize on the sport without any legal headaches.