Promotional Products Marketing Blog


Use promotional items for recruiting

Use promotional items for recruiting

A great staff can help a small business reach unprecedented levels of success. Unfortunately, recent data shows that many companies are struggling to find qualified workers to fill key openings. According to the ManpowerGroup’s latest Talent Shortage Survey, 39 percent of enterprises in the United States can’t find the right employees. This represents a 10 percent decrease from the results of the 2012 poll. Jonas Prising, president of the ManpowerGroup, believes that businesses have been forced to find ways to work around the difficulties of not having full teams.

“Our survey results demonstrate that U.S. employers have awakened to the realities of the talent shortage and are implementing innovative strategies to work through the business challenges it brings,” Prising said in a statement.

While dealing with limited staffs is a necessity, small businesses must find ways to recruit top talent to fill critical positions. Distributing promotional items might be one of the best strategies for developing brand recognition and opening lines of communication with recruits. For instance, a company could distribute promotional pens at job fairs to engage attendees and generate interest among potential candidates. A small business gift can be the difference between hiring a great employee and missing out on a valuable contributor.

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