Every seasonal change brings opportunities for business owners to redesign their promotional products. Though giveaways reinforce brand recognition for a longer period of time than other advertising platforms like emails and flyers, creating relevant marketing campaigns help establishments maintain visibility. Companies can give away promotional gifts that are in line with some of consumer’s favorite parts of autumn to increase brand awareness.
The easiest way to develop promo items for fall is using the leaves’ new colors. Promotional pens can be yellow, red or orange to tie the business to the season. A company name will stand out against the bright colors so it’ll be more visible to consumers. Fallen leaves can be printed on the exterior for additional flare.
Logo tote bags could be given away to use while apple picking. Consumers would appreciate having a way to haul around all their freshly picked treats. The bags will be repurposed after the orchards close, creating a long-term advertising presence for businesses. Promotional magnets can be designed like a leaf. Clients would notice a bright yellow leaf on their fridge more than any other decorations.
Small business owners who don’t want to see their establishments’ visibility fall should consider promotional products that take advantage of what consumers love best about autumn.