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October is breast cancer awareness month

A number of charities banded together almost 30 years ago to create National Breast Cancer Awareness Month (NBCAM). Ever since then the entire month of October has been dedicated to raising awareness for the disease and money to help eradicate it.

According to the Centers for Disease Control and Prevention (CDC), 210,203 women were diagnosed with the disease in 2008, and 40,589 unfortunately lost their battle with it. It is the second-most common cancer among women after skin cancer.

People need to be made aware of the problems this disease can pose. Small business can help bring more attention to breast cancer with promotional products and bring their customers into the fight against this illness.

A business can show its support of breast cancer patients and survivors by using pink, NBCAM’s official color, across all of its promotions. Something as small as a pink pen or a magnet with a charity’s name and information may mobilize consumers to make donations to research foundations or become involved.

Promotional wall calendars can be a great tool for making sure customers are prepared every October. The month can be marked with important dates such as local charitable walks.

Small businesses can use promotional giveaways to help advance breast cancer research among their customer bases by highlighting the NBCAM’s importance. Families and loved ones of survivors and victims will appreciate local companies that are raising awareness for those who struggle with breast cancer.

A business that shows a level of care for a community may develop better relationships with its customers. Consumers may be more likely to frequent an establishment that supports important causes. A business that gives breast cancer awareness promotional items may widen its customer base among supporters and survivors.

Small business owners may find it best to give away gifts that will last long after October ends. Keychains, umbrellas and pens with an awareness ribbon emblazoned on the side would create awareness for the disease all year. Businesses that use these functional items will also be providing customers with a constant reminder that some companies care about more than bottom-lines and profit margins.

Breast cancer may not ever be eradicated, but by garnering support for medical research, its cure may be found found sooner rather than later.

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