At the end of every summer, the Professional Golfers’ Association (PGA) begins hosting tournaments to determine its best player. Over four tournaments, golfers compete for points and rankings to earn the FedExCup. Fans eagerly anticipate every event and watch fervently.
Player sponsorships, event marketing and television commercials can be very expensive but small business without the necessary capital can still take advantage of the golf season’s conclusion. Promotional event giveaways can tie into the sport and build awareness for a company.
Putting golf clubs on promotional pens next to a corporate logo may be an effective way of appealing to fans and building brand awareness. Emblazoning a magnet or calendar with a ball sitting on a tee may help a company be seen everyday by consumers. Customers might enjoy a notepad that has been designed to look like a scorecard.
Businesses have to be careful to avoid any copyright issues. The PGA and its sponsors have the rights to tournament names. Using more general language and golf imagery may be the best way to create a timely marketing campaign without the potential for litigation.