It is no secret that the United States economy has been suffering over the past few years, and recently, it has become harder and harder to for start-up entrepreneurs to keep their businesses afloat. This is especially true in the franchise industry.
The Washington Post reported that many unemployed workers consider opening a franchise to avoid the corporate bureaucracy of former jobs. However, these people often cannot secure the necessary capital to fund a new expenditure.
The problem is finding investors – how can you reach out to a large potential client base without spending a lot of money?
The answer is simple and cost effective – promotional products. A promotional marketing strategy can reach out to hundreds or even thousands of people through something like a direct mailing campaign, and the odds are that at least a few will be impressed enough to donate some cash.
Plus, items like promotional pens will be in a potential customer’s hand every time they write, displaying a brand logo constantly. Think of it this way – a 30-second television advertisement costs exponentially more than a simple business gift, yet only lasts for half a minute. Promotional items, however, last forever.