Customer retention is one of the most important aspects of business. Making sure clients are happy with a brand is a key part to succeeding in a very competitive marketplace. According to Business 2 Community, the likelihood of business retention increases by 18 percent through the use of promotional items. Customers want to feel appreciated and may be likely to return if they feel like they get the sense that a business cares.
Companies that offer some type of incentive, no matter how small, are working towards creating a loyal consumer base. A promotional mug given to a someone that has returned numerous times or a free pen that is given to every new client, a business gift will let customers know they are appreciated. This will help build confidence in their decision to keep coming back.
Using promotional giveaways as an incentive is a great way to build relationships. People appreciate a personal touch instead of being treated like faceless consumers on one end of transactions. Businesses can go the extra mile with these items and create a lasting bond with the people that come through their doors.