Small business marketing plans should include promotional products for the new year

Some of the best methods for raising awareness of a brand or organization involve being timely and festive. The Christmas season has arrived, so it isn't difficult for companies to appropriately market themselves during this time of year. However, the dissipation of exuberance that can occur once the calendar flips and ushers in a new year can leave small businesses wondering how best to advertise their products and services.

One way to accomplish this is to embrace the atmosphere of austerity that develops once January 1 hits. Consumers will understand that they've just come through a period of excess, and will want to start the new year right. Consequently, resolutions and commitments to be healthier are frequently on people's minds. Offer promotional products that help people stick to their guns and remain strong, at least for a little while. Here are some of the best options and the accompanying promotional messages that can be shared along with them.

Sports bottles
If the new year came in middle of the summer, it might be easier for people to stay true to their weight loss and exercise resolutions. Unfortunately, the cold weather and short days make this very difficult. Encourage them nonetheless with products such as promotional sports bottles. They'll be excited that businesses are willing to help them stay committed, and will appreciate the help making themselves healthier.

Promotional wall calendars
Another popular new year's resolution is to stay in touch with acquaintances and avoid missing important opportunities. Most consumers find themselves so harried with work and other obligations that they might not be able to keep track of every event and contact. That's why personalized wall calendars and planners are excellent promotional products. Recommend that people make better efforts to mind their appointments and obligations through the use of free promotional materials.

Shopping totes
Many people like the idea of going green and preserving the environment, but few are actually able to do so. Going grocery shopping, for instance, would be a lot more ecologically sound if one was able to remember the bags he purchased to avoid wasting paper and plastic. Unfortunately, a lot of consumers forget to plan ahead, and don't grab their carriers before heading out to pick up essentials. Provide customers with free promotional shopping totes to help remind them that it doesn't take much to be ecological. In fact, branded totes can be made from biodegradable materials that are even better for the environment and will hopefully make even more of an impact on customers.  

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2 Responses to “Small business marketing plans should include promotional products for the new year”

  1. Buzz Hill March 18, 2012 at 4:17 am #

    Here is what Harvard has to say about promotional products.

    According to a survey printed in Harvard Business Review: Only 25% of people remember seeing an ad on TV or in the newspaper the day after seeing it. On the other hand, 39% of people surveyed were able to recall the donor of a free gift six months after receiving it, 74% were still using the gift, and 70% had purchased goods or services from the giving firm.

    http://www.sourcemaster.us

  2. Sandy Barris December 10, 2011 at 2:47 pm #

    Thanks For the Fresh Marketing Plan Perspective

    Thanks for your recent blog post!

    It’s not every day that I’m blown away by someone’s take on marketing plans, but I really enjoyed your perspective on the subject and it’s given me a whole new outlook that will inform my work going forward. I especially liked this passage:

    Offer promotional products that help people stick to their guns and remain strong, at least for a little while. Here are some of the best options and the accompanying promotional messages that can be shared along with them.

    By the way, if it’s OK with you I’d like to add that no marketing plan or marketing calendar should be set in stone!

    If history has taught us anything, no matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s), clients, future clients or suppliers are doing.

    Here’s the kicker, don’t feel as if you have to be a psychic.

    Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry’ to market your particular business, product, service or idea in the first place!

    No doubt about it, there’s an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind!

    The best way to do so is to have a marketing plan and marketing calendar that is flexible and built to adjust itself when the time comes to do so.

    To your success,
    Sandy Barris
    Fast Marketing Plan.com
    http://www.FastMarketingPlan.com

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