Recent graduates attracted via promotional products

With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released the results of a survey that bolsters this claim.

When asked about their hiring practices, 55 percent of representatives from human resources departments stated that branded products given as gifts to prospective employees made a positive impact. This is especially the case when the products were distributed at job fairs or career events.

The choice of which products to give away was also a matter of inquiry for the survey. Fifty five percent of companies responded that they used promotional pens to raise awareness at events targeting recent graduates. Items with logos, such as t-shirts and calendars, were distributed by 41 percent of respondents.

ASI also reports that some of the most successful promotional gifts for raising awareness of a company among this group were tech items. These includes branded smartphone cases, logo USB drives and other electronic gadgets.

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