Orientation Week (also known as Welcome Week or Freshers Week) is a critical moment in the student journey. It’s the first chance universities and colleges have to build relationships with incoming students—and set the tone for campus life. For student affairs teams, admissions offices, and campus clubs, using custom promotional items during orientation isn’t just fun—it’s strategic. The right giveaway can increase brand visibility, improve event engagement, and help new students feel like they belong.
Here are six of the most effective promotional products for student orientation—and why colleges should consider them part of their welcome toolkit.
1. Custom T-Shirts: Promote Unity from Day One
A well-designed orientation t-shirt is more than a giveaway—it’s a symbol of belonging. When new students all wear the same shirt during campus tours or group photos, it creates an instant sense of community.
Advice: Choose breathable, high-quality fabric that students will wear beyond orientation. Incorporate your school’s colors, logo, and a fun slogan to make it memorable.
2. Branded Drawstring Bags: Organize and Advertise
First-year students collect a lot of materials during orientation—maps, schedules, flyers, and more. A lightweight drawstring bag not only helps them stay organized but turns every student into a walking advertisement for your school.
Advice: Pick a durable material, and consider adding fun slogans alongside your logo. Make your logo prominent but stylish enough for everyday use.
3. Reusable Bottles: Keep Students Hydrated (and Branded)
With outdoor events, walking tours, and summer heat, hydration matters. A branded sports bottle is one of the most practical and appreciated gifts you can offer—and it supports your institution’s sustainability goals.
Advice: Choose BPA-free, reusable bottles in your school’s colors.
4. Megaphones: Boost School Spirit Loud and Clear
Want to bring energy to pep rallies, student leader events, or campus tours? Custom megaphones are a unique and interactive way to amplify school spirit.
Advice: Keep them small and portable. Add fun messaging like “Class of 2028” or club names to tie them into the student experience.
5. Stress Relievers: Help Students Ease the Transition
Transitioning to college life can be stressful. Branded stress balls or novelty-shaped stress relievers offer a simple but meaningful gesture that shows your campus cares about student well-being.
Advice: Choose shapes that relate to studying, for example a brain! Pair them with info cards about different campus services or support programs.
6. Microfiber Cloths: A Small Item with Big Use
Students are glued to their phones, tablets, and laptops. A branded microfiber cloth is a low-cost, high-visibility item that keeps their screens and glasses clean—and your brand in sight.
Advice: Distribute them in tech welcome kits, or hand them out during IT onboarding sessions. Include a QR code linking to student tech support or online resources.
Final Thoughts: Why Promotional Products Matter During Orientation
Effective college orientation programs aren’t just about schedules and lectures—they’re about building excitement, community, and identity. By investing in well-chosen promotional products, colleges and universities can:
- Increase participation in orientation events
- Build long-term brand awareness among students
- Create a sense of school pride from day one
- Support student success with practical tools
Looking for help customizing promotional products for your school? We offer high-quality, customizable orientation essentials with fast turnaround times and bulk pricing.