Promotional Products Marketing Blog


Making the most of spring break

Top promotional apparel trends for spring

Every September, designers take to the runways showcasing the best of their spring and summer collections. These glam events let retailers and customers know what’s “in” for the warmer-weather season. At Myron, we pay close attention to the fashion headlines, making sure we are on-trend for your changing business wear needs.  (After all, the more it gets worn, the more your brand message gets seen!) Here’s a look at what’ll be hot this year as the temperature rises:

Port Authority® Ladies' Short Sleeve Easy Care Shirt - EmbroideredCool colors: Vibrant clothes colors are in vogue this season. Your customers will be delighted to get clothing that offers an exciting pop of color, like our Port Authority® Ladies’ Short Sleeve Easy Care Shirt.

Interesting Patterns: Motifs and bold styling prevail this season: Color blocking, all-over prints and camo are the rage in apparel and accessories categories. Incorporate these trends into your company uniforms with visually interesting pieces like our Port Authority® Retro Camp Shirt or our Blaze Cap with Camo Visor.

Casual chic: Dress-down Fridays–or even whole summers–are becoming the norm in many workplaces. “Sew” as a result, the popularity of t-shirts continues to grow. Promo industry experts expect an 11% sales bump  the largest increase of all apparel categories (Wearables, January 2016). Be part of this fun trend by handing out customized tees to your staff as uniforms, incentives, or thank-yous. They’re also a lightweight and affordable giveaway to take to trade shows, conventions, and fairs.

BrabdedTshirt

Advertising Specialty Institute (ASI) graphic: https://media.asicentral.com/resources/impressions-study-2016.pdf


Multitasking materials:
 Wash-and-wear polos and dress shirts – are the smart choice for the workplace. These styles offer high performance and easy care materials ensuring your staff look pressed and presentable. If your customers or employees work outdoors, or you’re giving out apparel at a sporting event, you should consider performance apparel – made from material with moisture wicking, anti-microbial, or UV protection properties. Performance fabrics also offer anti-snag, stain release, anti-fade, and anti-shrink options.

Lids to love: Last of all, don’t forget customized baseball caps  and other headwear. Customers will be thankful for the shade they provide, they never go out of style and really help your brand shine. Promotional baseball caps, for example, get so widely seen that each new brand impression they create costs only 1/5 of a cent! Which, if we can put in our own two cents, is money well spent.

According to the Advertising Specialty Institute (ASI), U.S businesses spent $7.4B in the Apparel/Wearables market in 2014. And for good reason: It WORKS! A whopping 85% of consumers remember which business gave them a shirt or hat.

It’s easy to see why promotional apparel is a powerful brand ambassador for your business so make sure you invest in your company’s image this spring. Myron offers a wide variety of top drawer brands like Hanes, Gildan, Nike, Fruit of the Loom and Van Heusen to suit all your apparel needs. Visit our website or call your account representative today!

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