Whether you’re just starting out as an entrepreneur or have a specific growth goal for your company, YouTube is a great resource for you. On this social media site, you can search for how-to videos, expert advice or stories about similar businesses. There are so many videos on YouTube that it can be hard to find quality clips sometimes. If you’re new to the site, use these eight channels as a jumping off point for finding business advice, tactics for social media and best practices for promotional items.
1. Behind the Brand
If you need a little inspiration or your company is stuck in a rut, you could benefit from some of the content on Behind the Brand. Bryan Elliott hosts the 10-minute videos and interviews successful businesspeople, entrepreneurs and celebrities. The channel provides insight into how companies get started, grow and thrive in the U.S. Featured companies include ASICS and Motortrend, and there are interviews with author Chris Guillebeau and actress Jessica Biel.
2. Entrepreneur Online
If you’re a fan of Entrepreneur magazine, which has lots of great articles for small business owners, you’ll definitely like the Entrepreneur Online channel. The complementary videos feature business news, expert advice and tactics for tackling any task. Their videos are sorted into a number of different categories, including 60-Second Solutions, The Innovators and #TeamDigital.
3. Google+ Your Business
Google offers a number of helpful business solutions and marketing tools, and the Google+ Your Business channel explains how to make the most of each. Small business owners can learn about Google+, AdWords and other great products, in addition to tactics for growing their company.
4. U.S. Small Business Administration
The SBA is a great resource for entrepreneurs, and a lot of their valuable advice is also on their YouTube channel. There are how-to webinars, as well as videos containing business tips and SBA programs on the site. The channel also provides coverage of National Small Business Week.
5. 500 Social Media Tips
The 500 Social Media Marketing Tips channel is based off of the best-selling book. The videos on this channel cover all the different social media sites, best practices for digital marketing and other promotional tactics. This site is a good place for a social media novice to get familiar with the features of different platforms.
LinkedIn is the working professional’s social media site, and the supplementary YouTube channel is a great resource for businesses. You’ll learn how to make the most of your LinkedIn account, how to use LinkedIn to find employees and other general business tips. You can refer to this channel when you set up your business profile or update your personal page, and soon you’ll be a LinkedIn pro.
7. Social Media Examiner
A crucial part of being successful on social media is keeping up with the latest trends. Businesses and individuals alike are always changing their tactics and finding new ways to stand out among the hoards of other users. Social Media Examiner will help you to keep up on the biggest digital movements and increase follower engagement on your media accounts. They cover relevant events, industry news and provide interviews with experts on social media marketing.
8. Myron Promotional Products
If you’re thinking about investing in promotional items, but aren’t sure what’s right for your company, visit the Myron YouTube channel. They provide advice on hosting giveaways and promotions and have detailed videos about their various products. Whether it’s the Royale Excel Lighted Tip Pen or a Power Play Duffel Bag, your employees and customers will appreciate receiving a custom promotional product. Giving these items away is a great form of marketing and can help build brand awareness and loyalty.