Planning the perfect Pinterest strategy

Social networking sites are valuable tools for those working in small businesses, especially for individuals looking to reach a wider consumer base on the Internet. Facebook, Twitter and Instagram present numerous opportunities for executives to post new content and contests specifically catered to consumers.

While Pinterest does not have the same user base as some of its larger sister sites, the number of people on the network has risen over the past several years. According to the Pew Research Internet Project, 21 percent of online adults were active on Pinterest in 2013 – a 6 percent increase since 2012.

Businesses looking to optimize their Pinterest strategies should consider integrating the following in their methods.

Displaying new products and services
One of the best things about Pinterest is that it allows users to post succinct descriptions of links or websites using only an image and short tagline. Companies who are about to unveil a new product or service can use this format to show interested consumers a visual of their new function. Once visitors to the site click on the picture, they are directed to the original website. As you start picking pictures for your Pinterest boards, choose visually compelling images that will draw the consumer’s eye.

Tailor your pins to your industry
As your business starts branding itself on Pinterest, you may develop several boards illustrative of your company and its offerings. Certain boards can be specifically tailored to one individual sect of your industry. For example, if your business sells beauty products, you may have one board dedicated to makeup tutorials and how-tos, and another that only features links for certain products your company provides.

Pinterest also offers your company the chance to cement itself as an industry leader. Since myriad other brands have profiles on the site, social media strategists can repin posts from other companies, especially those that feature information pertinent to your industry. Take advantage of the many experts on the site and link to their content on your tailored boards as well.

Additionally, this social network is ideal for posting content that relates to contests or giveaways currently happening in your company. If your brand is hosting a competition among virtual fans, you may upload an image of the prize – such as a promotional product – that links back to the page on your website that explains contest rules and regulations.

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