May 18 is Armed Forces Day, on which Americans should recognize the commitment of active duty soldiers and veterans. According to the U.S. Department of Defense, the holiday was created in 1949 by Secretary of Defense Louis Johnson. The day recognizes all branches of the armed forces and replaced separate holidays for the Army, Navy, Marines and Air Force.
Time and Date notes that there are numerous ways to celebrate Armed Forces Day. For instance, many towns have large parades with veterans and current service personnel. The day is also meant to teach children about the military.
Small business owners can participate by including patriotic themes on promotional marketing products. Flags, stars and strips can adorn every giveaway so that customers know a company is observing Armed Forces Day. Alternatively, entrepreneurs can emblazon symbols for various military branches on promotional items.
Celebrating the contributions of veterans and active duty personnel is an activity that every small business should participate in. Entrepreneurs can encourage clients to thank soldiers for their sacrifices on Armed Forces Day. Additionally, customers usually keep promotional products for extended periods, so people will remember to support the troops more frequently.