Promotional Products Marketing Blog

Target autumn’s chilly weather with promotional products

As August winds down and September rears its chilly head, many people open up closets and attics to unpack cold-weather clothes. While these people might seem like a very specific customer base to target, the truth is very different – since everyone needs to keep warm, a company can reach out to an extraordinary number of people with the right promotional products.

For example, a fleece jacket or sweatshirt labeled with a company brand name or image will likely be worn during the colder months of the year. Therefore, a small business can enjoy high visibility with a minimum investment. Smaller clothing items like cashmere gloves may also be used for the same effect – quality materials like cashmere will be coveted over cheaper varieties.

If you aren’t sure how to distribute these promotional items, hold an event giveaway. You could turn a parking lot into a fall wonderland with just a few well-placed pumpkins and tables, and if you set up in the right location, hundreds of potential customers can be reached.

This fall, consider implementing a promotional marketing strategy if your small business is trying to enhance business verticals and brand reputation.

One Response to Target autumn’s chilly weather with promotional products

  1. Jim Bennett August 30, 2012 at 7:51 pm #

    There are many ways for a business to give away promotional items. Craft fairs, trade shows, etc. Even if you don’t have a table at the event, you can still pay the entry fee and bring your promo items with you to hand out as you walk around!


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