Most cryptics claim that football, also known as soccer or “the beautiful game,” will never be as popular as the “Big Four” American sports in North America. While this may be true for the moment, soccer is continuing to gain popularity in the United States, with the English Premier League (EPL) in particular drawing increased attention.
The EPL is the top flight of soccer in the United Kingdom, and teams in the league have many supporters in the United States. If you are trying to reach out to this customer base this autumn, consider giving out promotional products emblazoned with the colors of a favorite club. Liverpool FC, for example, is commonly known as “The Reds,” so red promotional pens can remind a fan of Steven Gerrard and his famous free kicks.
Wall calendars are another great option, as each can contain a schedule of either the entire EPL or a specific team. Coupled with a dazzling corporate logo, these promotional items can be a great way to build a brand without breaking the bank.
This fall, consider targeting the EPL fan base in the United States with promotional products relating to the beautiful game.