Labor Day represents the last days of summer. Schools have either already started or will be opening their doors soon. Cold weather will start moving in soon, but businesses can use the long weekend to grow their brand. Promotional products would be a great way to increase a company’s visibility.
AAA estimates that 33 million people will travel at least 50 miles for Labor Day. Promo items, can keep a business in consumers’ minds when they are away on vacation. Putting a logo on something like an inflatable beach ball would display a brand to customers. Each time the ball spins in the air, the company’s logo will be on display for everyone to see. Even spectators will be exposed to the brand.
This is great for the clients, too. A promotional product to could hopefully lead to some fun games.
Appealing to consumers means satisfying their current needs and wants. When millions of people are preparing to enjoy a long weekend, that means building a brand while helping customers have fun.