Promotional Products Marketing Blog

Top tips for using promotional products

Top tips for using promotional products

The time has come – your small business is ready to launch, and you are ready to embark on a promotional marketing campaign to reach out to your intended target audience to build a brand name and image. However, where do you begin? Entrepreneurs sometimes find themselves between a rock and a hard place when using promotional products.

Therefore, consider some of the following tips when it comes to promotional items.

1.) Brand products that will be used in everyday situations – This concept is easy to understand, because promotional products that worm their way into daily life will be seen by the maximum amount of potential customers. For example, a custom coffee mug can be used in both an office and private residence.

2.) Create a simple, attractive logo – Again, this might seem fairly obvious, but many companies spend a lot of money on complex images that soar over the heads of potential customers. Keep it simple and to the point – a promotional pen emblazoned with a phone number and address is more effective than an over-the-top logo on a random T-shirt.

3.) Quality over quantity – Customer loyalty should be your top priority, and meaningful gifts are always better appreciated than cheap, mass-produced items.

One Response to Top tips for using promotional products

  1. Jim Bennett August 20, 2012 at 11:17 pm #

    Agree on every level. The first point being the most important. Use every day, practical items that your customer can appreciate. At, we sell locally to our community and this is a point that we make every day.

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