The Advertising Specialty Institute (ASI) has put out a list of the top 10 gifts for dad this season, and a good number of them would make perfect promotional giveaways. Combining the two ideas could get you more foot traffic into your business and higher sales this summer.
Logo bags and covers
One of the things ASI found dad would need was a good bag to carry sports equipment, various tools or other work-related items. A handsome logo tote bag will serve as a reminder of a company that made it possible with the thoughtful innovation of offering a bag perfect for multiple uses and easy to carry. Specifically, giving dad a golf bag will get him on the green with a smart-looking carryall with driven company advertising.
Just such promotional items can make their way into many customers’ homes if you invest in logo bags and similar products that will not only make your company more visible but will make customers more likely to be appreciative of your company.
Covering up with hats and promotional umbrellas are also big this season, especially when it comes to larger items that allow more coverage in a storm. Practical and stylish, these items can easily make their way into everyday life, and since it’s something dad is likely to appreciate regularly, ASI found these are going to be popular gifts in the coming months.
Getting work done
Some shoppers are looking for gifts that will be more utilitarian but still invoke the same sentimentality. For those customers, other promotional items can give them the functionality they seek with their presents.
Custom calendars show consideration for investing in the future, but with a view. Offering these to customers and encouraging giving them as gifts will also pass around your company’s name and get it associated with the holiday spirit, regardless of when one is exchanged personally. Custom note pads also help dad keep track of important thoughts and ideas and remind him regularly of the business that facilitated making those memories. Keeping one handy in the car, on the golf course or on a desk will get business and logo information circulating, offering heightened brand visibility while establishing that company’s recognition with those who see and use these items.