Promotional Products Marketing Blog

Protect and advertise with promotional products

Protect and advertise with promotional products

In the modern, computer-driven world, business expenses can skyrocket if a company is forced to replace broken or outdated technology. Especially for those entrepenuers who are constantly on the go, it is important to protect those laptops, smart phones, and mobile devices from hazardous conditions, whether a full-blown blizzard or a morning cup of coffee. But why stop at simply insuring products – why not find a way to promote business at the same time?

“Small businesses are demanding a laptop that can do it all – they want great performance for work tasks and an excellent experience for their own personal computing,” said Luis Hernandez, vice-president of Lenovo.

Laptops are critical to the operational success of any enterprise, so it is a good idea to get a laptop case or bag as opposed to trudging around with a laptop jammed in a backpack, or worse, on the seat of a car. These bags do not have to be the bulky, ugly bags of old – many companies offer personalized laptop bags and promotional products for the more fashion-oriented individual. Cell phones and mobile devices should not be neglected either. Too often has a smart phone owner been the victim of a rainstorm or an unforeseen stumble.

Once these devices are secured, it is also critical to remember that accessories should be treated with the same respect. Computer dust brushes can help prevent dirt that can lead to overheating and extensive computer damage, while custom USB drives can protect confidential data and advertise at the same time. Such items are a great corporate gift to give away at a trade show or public showroom, and can give a fledgling business the initial boost it needs.

The marketability of these promotional products is key – why spend money on more expensive advertising when one can give away a personalized accessory at a lower price? Anyone with a cell phone or laptop case is almost guaranteed to use it everyday, and these functional promotional tools give a business excellent visibility. With the bombardment of digital advertising seen today, it is nice to know that a message will get out regardless of access to a computer.

Any prosperous small business owner knows to take a chance to create brand awareness at every opportunity. With such promotional products mentioned above, an owner can implement a cheap yet effective way to protect important technology while projecting a great company image.

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