So long as they avoid taking it to an extreme, companies will find a great deal of success by utilizing multimedia on the internet. This can be done by using videos that are embedded in social media profiles, through links to pages that are rich in text or simply by providing a connection to an online photo album containing company or product photographs.
However, what may be more helpful than all of these things is the synthesis of these media types into one free-flowing presentation. In the past, such efforts may have required expert programmers and talented graphic designers, but now, a new tool is gaining prominence and has the potential to make such efforts easy for any small business owner.
SlideShare is a great marketing tool that gives companies the opportunity to present a great deal of information in a cohesive and interesting manner. Essentially, it is a website that allows users to create and upload slide shows of any sort and share them with one another. There are many ways that small businesses can succeed by using such a service. Consider the following ways to help a website or social media page gain prominence by using slide shows.
Meeting a company
An organization can provide information for customers to investigate at their own discretion. While this gives people the freedom to use a website or resource however they want, it makes it more difficult for companies to organize their data in ways that best serve their purposes. A slide show that has been shared on SlideShare is able to put each piece of company information and type of media in precisely the order that a company wants for the greatest effect. One set of shows can be dedicated to the history of a company, outlining its genesis either decades ago or in the recent past. Additionally, it is possible to sprinkle videos, audio and pictures throughout in an organic way. This added organization shows the extent to which a business is able to tell a story and appeal to customers.
Biographies of coworkers are also excellent topics for a slide show. Humanizing a company goes a long way toward helping to form a connection with customers. When people investigate on the internet, they aren’t necessarily expecting to come into contact with the social aspect of an organization. This pleasant surprise can be translated into increased interest in an organization.
More than sharing the details of a business’ people and history, slide shows are fantastic educational tools. Teaching is much easier when a teacher is assured that each student is seeing the same material. This makes the work of customer service representatives easier since they will know precisely what data consumers have been learning with.
Product demonstrations are easier to understand when presented in a slide show format. Instructions for use always move in order, just as the slides in a slideshow do. Additionally, videos and diagrams can be included wherever necessary and make the process of understanding complicated services or other company offerings much easier to comprehend.
Beyond the wares that an organization makes available, general educational information is always great to include on a company website. In addition to helping with Google ranking efforts, industry news or market stories help to make a company home page a valuable resource that consumers will want to turn to. Think about staying current with the geographic region, industry and market in which a company operates for material that can be included in a company’s online slide shows.
Companies can engage in a number of different promotional efforts. The details can easily be outlined in a slide show so that there is no confusion on the part of customers. A series of slides can easily describe the steps that a consumer must take to receive a promotional product, be eligible for a discount or become customer of the month.