Promotional pens are among the most popular items during giveaways. According to a poll conducted by the Advertising Specialty Institute, 50 percent of respondents said that writing instruments were their favorite branded gifts. Logo-embossed shirts were the only other advertising products that managed to receive a favorable rating above 40 percent.
Small business owners love to distribute pens because consumers typically hold on to the functional for extended periods of time. Every time customers jot down notes, they're exposed to logos and other advertisements that can help a local company increase its marketing presence.
Now entrepreneurs can give promotional pens a technological twist by distributing stylus models. These pens can be used to write normal notes, but can also be used to navigate touchscreen devices like tablets and smartphones. The New York Times writes the gadgets are popular because they allow consumers to feel like they have better control of on-screen content.
Stylus pens are truly unique promotional products that every customer would appreciate. As tablets and smartphones become more popular, consumers will be clamoring for stylus pens. By distributing these branded items, small business owners can ensure that their logos are in every client's hand.