Customers have reduced their spending in order to save money and avoid financial hardships as the economy struggles to fully recover. Small business owners need to motivate their patrons to come back to establishments and start shopping again.
This can be difficult for some independent operations that can't afford to slash prices to appeal to budget-conscious consumers. Offering incentives for purchases can help stores convince clients to make purchases again because they don't want to miss opportunities to receive free gifts.
Giving away functional promotional products with sales gives customers another reason to frequent retailers. Modern consumers are bargain hunters who want the most value for their money, and handing them an extra item with their purchases gives them even more bang for their buck.
Owners don't have to give away extravagant gifts to every customer. A promotional pen or wall calendar is something clients love to have, but don't want to spend money on. For frequent patrons, businesses might want to hand out larger rewards like tote bags or USB flash drives.
Every establishment should brand each of these gifts with logos and identifiers so consumers remember where they received the free items, which increases the likelihood of them becoming regular customers.