Real estate has always been a very competitive industry. Companies are struggling against other firms for clients and agents need to raise their own visibility in order to increase business.
The Houston Chronicle recommends marketing tools such as promotional products to reach out to prospective clients. These gifts create an advertising presence among potential consumers and also provide agencies with an advantage over competitors through potential lead generation.
While not everyone may be looking to buy, sell or rent property, potential clients may face changing circumstances that force relocation. Real estate agents that gave away promotional gifts may be contacted before competitors that did not advertise as heavily.
Promotional magnets with an office's or agent's contact information could be given to raise visibility within a household. Real estate agents may even decide to print a calendar on the magnet to increase the likelihood that potential clients look at the advertisement on a regular basis.
Promotional pens and keychains are inexpensive ways to make a brand accessible to consumers regularly. Promotional products can give real estate agencies the inside track on potential clients before they actively look to relocate.